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Business app · Sales & Customer

FlexApp CRM

From first enquiry to signed contract — a sales system that shows management the real pipeline.

FlexApp CRM

In short

FlexApp CRM is a sales management app that tracks leads, customers, contacts and deals through to quotations and contracts, with approvals and document templates built in.

Works on its own — connects to the rest of FlexApp when you want it to.

Who it is for

Sales directors, sales managers and their teams in business-to-business organisations.

The problem it solves

Follow-ups are forgotten, management cannot see what is likely to close, and discount approvals happen in chat messages with no record.

What you get

01

More deals won

Every lead and deal has an owner, a next step and a history.

02

A pipeline management can trust

Boards and reports show what is likely to close, and when.

03

Less admin for salespeople

Quotations and contracts are produced from templates.

04

Controlled discounts

Discount, quotation and contract approvals follow a set route, with a record.

How teams use it

Sales director · industrial supplies distributor

A pipeline review based on facts

Weekly pipeline meetings relied on each salesperson's own spreadsheet. Now every deal sits on one board with its stage and next step, and the director reviews the same picture as the team.

Sales manager · IT services company

Discounts approved, not assumed

Discounts used to be agreed in chat messages. A quotation above the allowed discount now goes to the manager for approval, and the decision is recorded with the quotation.

Marketing team · education provider

Website enquiries that reach a salesperson

Enquiries from the website form sat in a shared mailbox. They now arrive as leads and are assigned automatically, so each one has an owner.

Key features

Works on its own — connects to the rest of FlexApp when you want it to.

  • Website enquiries become leads automatically, are assigned to a salesperson and convert to customers and deals
  • Customers and contacts, with warnings about duplicates
  • Deals on a visual board, with sales stages, deal types and extra fields you define
  • Quotations and contracts from templates, with discount approvals
  • Activity calendar, customer timeline, campaigns and search across everything
  • Sales dashboard and reports

Frequently asked questions

Can we set up the sales stages our way?

Yes — stages, deal types and extra fields for each deal type are all configurable.

What can be sent for approval?

Moving a deal to certain stages, discounts, quotations and contracts.

Can website enquiries become leads?

Yes, through a web form that creates leads directly.

See FlexApp running your process

Tell us about one process you want to fix. We will show it working in FlexApp in a 45-minute demo.